Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos

Bill Gardner Catharine M. Fishel

You are here: Home - Uncategorized - Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos


Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos

Logo Creed The Mystery Magic and Method Behind Designing Great Logos Written by the founder of LogoLounge this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer s creed Logo Creed puts designers directly in touch with strong

  • Title: Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos
  • Author: Bill Gardner Catharine M. Fishel
  • ISBN: 9781592538287
  • Page: 104
  • Format: Paperback
  • Written by the founder of LogoLounge, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer s creed Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper,Written by the founder of LogoLounge, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer s creed Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many share their sketches, brainstorms, false starts and most successful techniques.Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands This book is highly beneficial for students, self taught designers, and those who never stop learning.

    • Unlimited [Thriller Book] Ó Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos - by Bill Gardner Catharine M. Fishel Ù
      104 Bill Gardner Catharine M. Fishel
    • thumbnail Title: Unlimited [Thriller Book] Ó Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos - by Bill Gardner Catharine M. Fishel Ù
      Posted by:Bill Gardner Catharine M. Fishel
      Published :2019-06-01T14:04:34+00:00

    One thought on “Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos

    1. Toni Conn on said:

      This book is quite word heavy and can be difficult to navigate if you are looking for a step-by-step process for logo design.This book is great in providing case studies of how different designers go through the entire process of making a logo. Some prefer pencil and paper sketching and others work on the computer for the entire design process.Be careful with this book though as design terminology is not used. The author makes up a lot of terminology. I recommend only using it for the design cas [...]

    2. Fred on said:

      I thought there it would talk more about the creative process than the client. It was still interesting but some chapters are a tad boring

    Leave a Reply

    Your email address will not be published. Required fields are marked *